As Columbus looks for ways to strengthen the Crew's future, city leaders turned to Kansas City and what the city has done to reinvigorate that club's fan base.
The Sporting Kansas City situation has affected teams in most mid-major markets across the league, but the club also frequently came up in conversation for another reason during the past few weeks: the Crew's possible logo change.
As Columbus looks for ways to strengthen the Crew’s future, city leaders turned to Kansas City and what the city has done to reinvigorate that club’s fan base.
The Sporting Kansas City situation has affected teams in most mid-major markets across the league, but the club also frequently came up in conversation for another reason during the past few weeks: the Crew’s possible logo change.
“You have to respect the heritage that we have here with the Crew,” new investor-operator Anthony Precourt said August 9. “Eighteen years and that badge means a lot to people and to the team. If we make any changes, we need to be respectful of our history but we are evaluating that and thinking about how we can maybe make some changes.”
Veteran Chad Marshall, the team’s longest-tenured player, said he had not heard that Precourt was considering changing the team’s logo but that he was not opposed to the idea.
“I’ve worn it for a while but I understand you’ve got to rebrand yourself from time to time,” he said. “It worked well in Kansas City. Obviously they’re doing well. Whatever helps more and more people get in the stands and grows the Crew brand, I’m a fan of.”
When the Crew logo was unveiled Oct. 18, 1995, general manager Jamey Rootes said, "It reflects the core value of this organization. The colors are very aggressive and popular but at the same time traditional.”
Nearly 18 years later, that logo has not aged well.
“I think it could use a little update,” rookie midfielder Wil Trapp said. “It should be good. I’m excited.”
“I know I’ve heard they’re looking to change it,” rookie forward Ryan Finley said. “I’m kind of excited to see what they come out with. I think it’s always exciting when a team gets a new logo. It’s always cool to have some retro gear, maybe having a retro jersey. That’s a fun little thing.”& amp; amp; amp; lt; /p>
Midfielder Justin Meram voiced a slightly dissenting opinion.
“To me, I don’t hate it,” he said. “(Precourt) put all his effort and his money and his dedication to this, so if he’s got a better idea let’s go with it. We didn’t make the playoffs last year and we’re kind of in a tough spot (this year) and if you do well you never know, but maybe he can change some luck around. Look at Kansas City. They changed a little bit and now they’re doing real well.”
Regardless of what changes might or might not come to the Crew’s logo, interim coach Brian Bliss said those who wear it will not change their attitudes.
“It was the first year of the league and it was cobbled together maybe in haste but we’re all still proud of the crest and what it stands for,” he said. “Whether they decide to tweak it or go with a complete overhaul, that’s up to the branding folks. We’re proud to wear that crest regardless of whether it gets changed or doesn’t get changed because it still stands for the same thing.”