Baja Sol Restaurant Group, known for their chain of Mexican eateries, is unveiling a new concept called Baja Joe's Burgers, Tacos & Beer. The first location, on the East Side, opens on Friday, Sept. 7. They describe the new restaurant as a "modern take on a roadside burger shack featuring classic American beach fare favored by California surfers: burgers, tacos and beer."

Even better, Baja Sol is consulting with the Joseph Schlitz Brewing Company, home of the classic Schlitz beer, on the menu. You'll be able to order several appetizers fried in a Schlitz beer batter, including onion rings, brat bites, cheese curds and chicken tenders. Also intriguing are street tacos made with slow-cooked barbacoa, carnitas or chicken tinga. For dessert, it's candy bars, which you can order frozen.

The restaurant/bar/hangout will have Schlitz and three other beers on tap plus more than 20 beers in cans. There'll be pool tables, dart machines and jukeboxes. The first location will be at 1200 Noe-Bixby Rd. on the East Side.

www.baja-sol.com www.twitter.com/bajasol