The much-buzzed-about collaboration between J.J. Abrams and Steven Spielberg "Super 8" is making an appearance in theaters a day early.
Through a promoted hashtag on Twitter (#Super8Secret), it was announced that you could buy tickets online for special Thursday showings here.
Paramount is also holding even more super-specialer screenings tonight for select folks with large Twitter followings. All in all, it's a pretty brilliant campaign. If these Twitter users like it as much as the studio thinks they will, they can expect a nice online buzz going into opening weekend.
So does "Super 8" live up to the hype? You'll have to check back tomorrow for my review. I'm sworn to secrecy ...