Today, like every other day, marks another publicly embarrassing moment for Mike "The Situation" Sorrentino from Jersey Shore. News is spreading that New Albany-based Abercrombie & Fitch is offering to pay him and his cast mates not to wear their clothing.

The clothing company released this statement: "We are deeply concerned that Mr. Sorrentino's association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans. We have therefore offered a substantial payment to Michael 'The Situation' Sorrentino and the producers of MTV's The Jersey Shore to have the character wear an alternate brand. We have also extended this offer to other members of the cast, and are urgently waiting a response."

It's funny to diss a guy who said this on national television about a hot girl leaving his potential menage a trois: "It's like having chicken put on the table with salt and pepper, then somebody takes away the chicken and then you're left with salt and pepper." (It's like having a needle in my eye trying to like you, Mike.) BUT, A&F is the clear jerk here. Last year the company banked on selling humor T-shirts reading "The Fitchuation," clearly playing on Mike's nickname that, curiously enough, only Mike seems to use. The clothing company also has an alleged reputation of judging people by their outer appearances (just like Mike!). They should apologize by letting him be the new disembodied 25-pack on their bottles of "Fierce" cologne.

To quell my annoyance, let's all laugh at Ronnie's acting skillz.