Let the countdown to swimsuit season commence.

Victoria's Secret has begun a super cute marketing campaign called "Big World. Teeny Bikini." The lingerie line is asking customers to submit photos of their VS bikinis in various places around their cities. The rules basically are that no one can be in the photo and they have to be PG. Users can upload them to their Twitter, Instagram and Pinterest accounts with a #VSTeenyBikini hashtag and then VS puts them on its Facebook page. The best takes are the ones where the bikini is somewhere extra random. Like on John Wayne, which he looks none too happy about:

Follow the photos here. If you need a teeny bikini to photograph, shop the mix and match line here (or get a taste for the best pairings in the following video). Hail summer!