Skin care line NIVEA has blue vehicles roaming downtown today. Their offer: give a hug, get a free product.

Downtown today? Keep an eye out for skin care line NIVEA's blue vehicles. They're patrolling Broad Street and Columbus Commons looking for people willing to honor National PDA Day. (Yup, a day devoted to making other people uncomfortable with your gratuitous touching is apparently a thing and is what I will be reminding myself of when people are getting all freaky deaky at tonight's Bootsy Collins concert.) Stop by the car, give your buddy a hug (or kiss or a playful booty slap!) and you will win some kind of NIVEA product prize or a gift card for a date. They'll be giving away prizes until 5 p.m. today. Just, you know, make sure it's a NIVEA representative in that blue car before you start making out in front of them.