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Your photos suck, but George Lange is here to help.

Posted by Abernathy Miller | November 13, 2013 01:58 PM

Pro-tip from renowned photographer and industry heavy-weight George Lange: Stop taking pictures of your dessert and start actually eating it.

Photo courtesy of George Lange

Lange has shot everyone form Honey Boo Boo to Jeni Britton Bauer, and will discuss the tricks he has learned in his book The Unforgettable Photograph: 288 Ideas, Tips and Secrets for Taking the Best Pictures of Your Life at Jeni’s  Splendid Ice Creams in Clintonville on Nov. 18. Spoiler alert: The big secret behind beautiful photographs is being in the moment.

 “What [the book discusses] is so obvious, I almost feel silly mentioning it, but these principals just aren’t showing up in what people are sharing, and they should be,” Lange said in an interview on Monday. “It’s about what the moment feels like, not what it looks like. I don’t think we [as a society] have had that dialogue yet.”

Lange believes that while taking and sharing photos has become a prevalent part of human communication, sometimes the photo comes at the expense of the moment.

“I started noticing the pictures my friends were posting on social networking sites, and it I just thought ‘these people are so much more interesting than this. People are more emotionally broad than this,” Lange said. “Everybody photographs their dessert, I don’t care what it looks like, I want to know what it tastes like. And that is a hard concept sometimes. How do you photograph what something tastes like? How do you photograph love?”

According to Lange, he wants to teach others to combine the documenting process of photography with awareness about life.

I want to show people how to document the important moments in their lives in a more meaningful way,” Lange said. People share online because they want to feel connected; I want to help them connect in a deeper sense.”

Lange will be speaking at Jeni’s Splendid Ice Creams’ Clintonville location at 4247 N. High Street on Monday, Nov. 18 from 7-9 p.m. The event is free and open to the public.

Check out this awesome video Lange directed for Jeni's! Cherry Lambic from Lange Studio

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