The reason most people come to Alexanders Jewelers is also the first thing you'll see upon walking in: glittering, glamorous rings.

The reason most people come to Alexanders Jewelers is also the first thing you'll see upon walking in: glittering, glamorous rings.

The staff specializes in helping couples select the best rings for their budgets - and something they'll want to wear for the rest of their lives, said owner Alexander Khvalsky.

His philosophy, "You should not go and get a credit line to buy a diamond," is on repeat this time of year.

"When a couple comes in, I ask the guy, or I ask both of them, 'What is it that you want to spend?'" said Khvalsky, adding, "'You pick the mounting, and then your boyfriend and I - once we figure out what kind of engagement ring you like - he will surprise you with a diamond.'"

The rings he carries - most by Gottlieb & Sons and Claude Thibaudeau - are Khvalsky's hand-picked, personal favorites, and range from classic to contemporary.

His service is more than personal. Regular customers often call and ask him to pick out gifts for their wives, trusting he'll know what they like. Khvalsky will often drop off his selection at their offices, too.

His clients are mostly professionals who are looking for the atmosphere and attention afforded by a boutique jewelry store, Khvalsky said. They find it in this spare, brick-walled space, which is crowned by a matte-black chandelier.

Khvalsky said he has enjoyed a growing customer base since moving to the Short North four years ago, after running multiple other locations.

He's an Ohio State grad who got into the jewelry business through his love of watches, and he opened Alexanders Jewelers with that as one focus. A circular case in the center of the store shows off a mix of new and pre-owned men's and women's watches from Rolex and Cartier.

"Pre-owned is the way to go, because the watch will only go up in value when you're buying it at my prices," he said.

You won't find mall store lines here. Necklaces, bracelets and rings by Versace, Tiffany and Sharon Wei are some of the items filling the three display cases along the back wall.

And Alexander's is the exclusive Ohio carrier of TeNo and B.Tiff. Both feature stainless steel shaped into chunky yet simple designs.

"They're pretty unique pieces," Khvalsky said. "A lot of stuff here is for younger people that would fit any kind of budget."