With bright lights, a shiny new windowed exterior and up-tempo techno music, Coco & Lilly beckons shoppers to step out of Polaris Fashion Place's carpeted hallway and take a look at what's trendy.

With bright lights, a shiny new windowed exterior and up-tempo techno music, Coco & Lilly beckons shoppers to step out of Polaris Fashion Place's carpeted hallway and take a look at what's trendy.

The store, the newest from a Tennessee-based chain with three locations, works to offer the latest in girls' and women's clothing.

"We're mostly junior or missy, and we try [to appeal to a range of ages] from 15 to 40," said manager David Amsel. "We're very trendy. We're all private labels. And about every second day, we get new arrivals."

The owners just decided to experiment with expanding into Columbus, Amsel said. The Polaris location opened almost two months ago.

In an effort to cover every trend that's in right now, the store's styles range from embroidered bohemian looks to tops with sheer panels that are ready to be worn clubbing.

Tie-dyed fabrics and floor-length maxi dresses dominate, though, with designer-inspired pieces - like rhinestone-, cross- and skull-covered dresses, tees and trucker hats - coming in a close second. Jeans featuring thick white stitching along the seams are also among the offerings.

Everything tie-dyed has been a hit this summer, as has a wide-ranging collection of oversized plastic sunglasses, Amsel said.

The store shows off a daring, fashion-risk-taker approach in the form of lots of oddly shaped and single-shoulder tops.

The clothing selection fills circular racks and shelves along both side walls, with more colorful pieces on the left and stark, black and white choices to the right. A clearance section is in the back corner.

Shelves of shoes and bags cover a section of the back wall, opposite upholstered seats for considering the selection of metallic sandals and low-heeled gladiator styles. Most bags are on the bigger side and feature bright colors or oversized hardware.

Two cases of jewelry sit by the checkout counter, lined with long beaded necklaces and chains and large hoop earrings.

"We have shoes, belts - all the accessories to complete an outfit," Amsel said.