Stuart Hunter, founder of the Roll bike shops at Polaris and Easton, spoke more about righting his life through the world of bikes.

Stuart Hunter, founder of the Roll bike shops at Polaris and Easton, spoke more about righting his life through the world of bikes.

I'm originally from Edinburgh. It's one of the most beautiful cities in the world. It's absolutely the best place on the planet to spend New Year's Eve. And not everyone eats haggis.

Years ago, I was with a design agency called Fitch. I came over here in 1996 to help build our U.S. retail practice. I went from London to Columbus, then to San Francisco and then back to Columbus.

My family laughingly calls it my return journey. There's bets on whether I'll actually make it back to London, then back to Yorkshire where I grew up as a kid and end up dying in Edinburgh.

I had a very successful career in consulting, which I think means you spend a lot of time at dinner and a lot of time sitting on airplanes. When I was living in San Francisco, I had what I describe as an early midlife crisis. I turned 30, quit smoking, sold my sports car and started to look to exercise.

When I would walk into a bike store, it was a horrible experience. Unless you knew the secret code and the handshake, it was horrible for someone like me, who didn't look like a cyclist. I just needed some bloody help.

I started Roll in 2005. Our whole philosophy has always been a very simple one: How do we get more people to ride bikes? I'm not trying to change your life. I'm just trying to change your Sunday afternoon.

When I was a kid, you'd go out and bike on a Saturday. You'd come home to eat, then you'd be kicked out of the house again. You'd be miles away around the village until it was time to come in and go to bed.

Something I'm really good at is simplifying. My wife Allison always makes fun of me and says there's no complex problem I can't boil down into three overlapping circles.

My favorite thing about Columbus is that it's a great place to live. We live down in German Village, and I love that part of town. I like the architecture. I like the neighbors. I like being able to walk places. There's also a retail culture here that I think is phenomenal.

In Ohio, my favorite place to ride is probably Mohican State Park. There's sections of that trail up there where you're riding along a ridgeline and you'd swear you're in northern California.

Most of the racing I do is 24-hour races. Typically, you run it as a relay. It's a four-person team, and the course is usually set between a 10- and 20-mile circuit. It's a different level of insanity, but I think there's a lot more enjoyment in it.

The best advice I've ever received comes from a woman called Kathy Tierney. She told me, "The things that have made you such a success in the last 10 years will be the things that defeat you in the next."

Three things I can't live without are Absolut, ginger ale and a bike.

Know someone doing cool things around Columbus? E-mail John Ross at jross@columbusalive.com.