Jinny isn't interested in selling throwaway fashions you won't be able to wear next season. Instead, the Short North boutique sees trends through a wearable lens.

Jinny isn't interested in selling throwaway fashions you won't be able to wear next season. Instead, the Short North boutique sees trends through a wearable lens.

"It's sort of a state of mind - helping to create and curate a state of mind, not so much to sell you the hottest new pant," owner Jin Fillinger said. "We present updated classics with modern touches."

That means styles that'll stick around, pieces that'll last and fits that'll flatter. Fillinger, who was previously a fashion editor and stylist in Los Angeles, loves to collaborate with customers to come up with new looks that work with their wardrobe.

"We're really here for consultation and styling, we're not here to sell fast fashion," she said. "I love that when we dress a woman, it has everything to do with her sense of self-confidence."

Fillinger opened Jinny three years ago with the goal of introducing Central Ohio shoppers to labels that are new and at the same time accessible to them.

"We like to push the envelope more and more as we get into more years of business, because we like to be the resource for women to find and be inspired by newness," she said.

Some of her favorites carried by the boutique are Isabel Marant, Preen, Leigh & Luca, Alexander Wang and Phillip Lim.

Fall-season pieces just hit the racks, which line both sides of the long shop and are topped with accessories like belts, bags and boots.

Fillinger said to look forward to rock-music-inspired elements like studded belts and leather biker jackets, skinny black pants and Alexander Wang jackets with shoulder pads. Jeans from Current/Elliott have a "boyfriend" look.

More tailored, ladylike looks are also in, like pencil skirts and a fitted, knee-length white shift from Willow.

"Where before it was about the boho-chic, when everything was loose and open and empire-waist, we're kind of going back to the natural waist and really into a more ladylike atmosphere," Fillinger said.

Remnants from summer include tissue-thin tees for layering and short skirts with wide waistbands covered in hand-sewn beads and stones. Jinny's staff knows the stories of each of the lines.

"We really can't help but start talking about the designers," Fillinger said. "So people come in just to find out what's new, what's in."