Gahanna's Creekside Plaza has become a neighborhood shopping destination. And Toni Pasch's jewelry store, which sits on one end of the mixed-use development, has become a destination in its own right.

Gahanna's Creekside Plaza has become a neighborhood shopping destination.

And Toni Pasch's jewelry store, which sits on one end of the mixed-use development, has become a destination in its own right.

Jewels & More carries Pandora, the modernized charm bracelet line that has quite a following.

"Pandora's a very emotional product to a lot of people," she said. "People could sit in here for three hours just methodically thinking of how they're going to put three beads on their bracelet."

Like classic charms, the Pandora beads include a birthstone that might represent a child's birthday, a car that might represent getting a driver's license and words like "courage," which might correspond to a difficult time in someone's life. Others are purely pretty. They twist onto the base bracelet on an internal threading system.

Jewels & More carries more than 500 of the beads, which glitter inside the store's main display case.

An adjacent case is filled with Pandora's other lines, including mix-and-match customizable earrings, pendant necklaces, rings and bracelets in all sorts of styles.

Pasch expects huge turnout for the store's semi-annual Pandora sale, happening Sept. 10-12.

But while Pandora is the shop's biggest draw, it certainly isn't the only option.

Since she opened Jewels & More in December, Pasch's been trying to gauge what her customers are interested in.

She's supplemented the selection with lots of jewelry, including an upscale-but-economical line from John Medeiros and a variety of clay jewelry. Choices range from colorful, marble-sized spheres strung together on a silver chain to clay Brutus Buckeye faces atop a ring. Ohio State accessories are out in force at Jewels & More right now.

In addition to gifts like these, the store offers stuffed animals and soft blankets for baby, as well as keychains, necklaces and bracelets engraved with funny and sentimental sayings for other celebrations.

There's also the Reverse-a-Purse line, which alleviates the annoyance of having to switch purses by offering a black or brown "base" purse and a variety of exteriors that button onto it.

A monthly "ladies' night" keeps the store open late for extended hours, featuring wine, cheese and a relaxed shopping atmosphere.

"You can have us try the necklaces on you, and look in the mirror, and have an horsd'oeuvres - instead of that stuffy feeling you sometimes get when you go into a typical boutique or jewelry store," Pasch said.