I'm calling it: The Project Runway era is over. Bravo's beloved reality show, proof that talented and interesting people make better television than beautiful dumb ones, spawned a bunch of imitators. Some of them are good (Top Chef), some of them mediocre (the hair-cutting one with Jaclyn Smith).

I'm calling it: The Project Runway era is over.

Bravo's beloved reality show, proof that talented and interesting people make better television than beautiful dumb ones, spawned a bunch of imitators. Some of them are good (Top Chef), some of them mediocre (the hair-cutting one with Jaclyn Smith).

But then Runway headed over to Lifetime, where it floundered in its sixth season. Bravo's been trying to recapture the magic with copycat shows, first The Fashion Show and now Launch My Line.

This newest one reeks of execs trying to think of ways to make a fashion competition show that's different from Project Runway. Like, instead of actual fashion designers, the contestants are people with other jobs. And instead of weekly trips to the fabric store, they have to pick all their fabrics during the first challenge, before they have any idea what future challenges will be.

Because these people are choreographers, architects or, in one case, Lou Rawls' daughter, and they can't actually sew, they're matched with real designers who create the sketched looks. It's an interesting concept that could lead to some butting heads, but the designers haven't had much input yet.

It'd make as much sense to send the designs out to an overseas sweatshop, but I guess you'd lose out on the Tim Gunn-inspired mid-construction check-ins.

And then there are the hosts, DSquared2, twin fashion designer brothers from Canada - just one more gimmick in a show filled with them. Enough is enough.