M Couture and Lace Boutique don't have websites. Instead they post one-minute YouTube videos panning in, out and around new merchandise, giving customers a virtual "try before you buy."

M Couture and Lace Boutique don't have websites. Instead they post one-minute YouTube videos panning in, out and around new merchandise, giving customers a virtual "try before you buy."

The videos, sent out to the stores' mailing lists, usually attract plenty of shoppers to the off-the-beaten-path Summit Street locations, manager Ricky Lash said.

And after 15 years in business, that e-mail list is pretty big. M Couture by Big Daddy's opened in 1994, and Lace Boutique opened next door five years later. The duo of clothing and accessory shops, M Couture geared toward men and Lace toward women, sits on the edge of Campus.

"We have a little bit of everything," Lash said. "And that's what we're known for - having the hottest and latest trends in the store."

Both the men's and women's selection includes hipster, urban and premium apparel styles, Lash added.

In both stores, jeans are plentiful. Men's brands like Red Monkey and Laguna Beach are heavy on back-pocket embroidery and bling, while women's choices - lines such as L.A. Idol and MEK - range from premium denim to skinny jeans in a rainbow of colors.

Exclusivity is important to his shoppers, Lash said. Instead of ordering lots of one style, he'll get only a few of lots of different styles.

That extends to shoes. The wall of men's sneakers is bright, shiny and full of brand-new designs from Supra, PF Flyers, Creative Recreation, Timberland and Nike.

Plaid-patterned button-ups and cardigans of all colors are popular for guys this season, Lash said, because they bridge the gap between different styles.

Over on the women's side - the two halves are connected by a short, low-ceilinged "hallway" - things get even more shiny. Long-sleeved tees and hoodies are studded with rhinestones and tattoo-like designs. A jewelry case holds chunky costume styles, long silver chains, slouchy oversized purses and plenty of pashminas.

Winter jackets are in abundance, like plaid peacoats and even a black version that, on closer inspection, is made of fleece. Halter tops and maxi dresses left over from warmer weather are on sale for 50 percent off.

On top of that, the stores have a flexible pricing structure that gives the managers a little wiggle room, Lash said.

"We always work with you on the prices," he said. "Even when it's not a sale, it's a sale."