Jen Romey has tried on all the dresses in her new bridal shop - to see how they fit, of course.

Jen Romey has tried on all the dresses in her new bridal shop - to see how they fit, of course.

As she helps other women find their dream dresses, Romey is living a dream.

"I was thinking I would be able to do this when I was, like, 40," said Romey, now 27, during an interview on her second day of business last week at Bella Laccio. "I was thinking, that's going to be my dream, that's going to be what I work toward."

The spare space, with slate-blue walls and a sky-high mirror, displays dresses from Alfred Sung, Matthew Christopher, Robert Bullock and Simone Carvalli up front. A pop of color comes from the rainbow of After Six bridesmaid dresses, and too-cute flower girls dresses line a rack toward the back.

The couture dresses can be custom-ordered, down to details like reducing beading, adding straps or changing the shape of a neckline.

"Pretty much anything can be changed, as long as the silhouette stays the same," Romey said.

Bridesmaid dresses can be ordered in any color of the Pantone rainbow.

The dresses take about six months to come in, so she suggests the betrothed make appointments at least that far in advance. Dresses usually don't need alterations, she added.

About 20 styles are available right now, and Romey expects to have double that by summertime.

Fit-and-flare styles - which resemble an a-line design that starts a bit higher - and mermaid styles, with a tight shape that flares around the knees, are popular right now, Romey said.

She knows the trends. Romey's loved everything about weddings since childhood, when she loved reading bridal magazines so much, her grandmother made her a gown to dress up in.

She carefully calculated her path to opening a bridal boutique from there, studying business in college at Otterbein and working in the marketing and event planning fields in the couple of years that followed.

The curveball came last spring, when she was laid off from Limited Brands. Romey decided to go for it and open that bridal shop.

She hopes to eventually expand the business to include wedding coordinating, pulling from her event-planning background. For now, she adds another touch to her business by creating jeweled hairpins and headbands that complement the dresses, for sale on her accessories wall.