Long starved for a citywide branding image, five Columbus entertainment districts have collaborated on a new campaign to highlight the diverse lifestyle offerings along a five-mile stretch of High Street.

Long starved for a citywide branding image, five Columbus entertainment districts have collaborated on a new campaign to highlight the diverse lifestyle offerings along a five-mile stretch of High Street.

Proponents of Columbus High Five hope the new concept will draw Central Ohioans and others throughout the Midwest to what's happening between Thurman and Arcadia avenues.

The motto is: Five miles. Five districts. Countless encounters.

"This is a commitment we all have to use this brand," said John Angelo, who in December left the Short North Business Association to start a destination marketing firm. "You'll see it become part of the vernacular of the area - and eventually the entire city."

The loose, cooperative partnership brings together nine separate groups working in German Village, Downtown, the Arena District, the Short North and the University District. The idea germinated back in 2007, when officials looked for a way to refract the Short North's national attention into nearby districts.

High Five's first phase includes a new logo and a website that aims to spotlight each neighborhood as one piece in a larger lifestyle puzzle. Thousands of colorful pocket maps with tourism tips will start popping up at local shops, hotels and other hotspots.

The idea, say those behind the campaign, is to play on the combined strength of the city's main urban hub: 100 annual events, 150 places to dine, 200 shops and boutiques, and 4,000 hotel rooms.

Eventually, Columbus Hive Five could become a household name like Chicago's Magnificent Mile and Bourbon Street in New Orleans, Angelo explained.

"Once we get those holes plugged Downtown, you can walk from Thurman to Arcadia," said Cleve Ricksecker, executive director of Capital Crossroads Special Improvement District. "It's one rich experience after another. We have an amazingly rich urban corridor."