Voodoo Denim Lounge's owners are hoping the "denim" part of the name draws shoppers to their new Short North store.

Voodoo Denim Lounge's owners are hoping the "denim" part of the name draws shoppers to their new Short North store.

And from there, the hope is people will explore the rest of the store and spend some time in what's being described as a boutique with a "rock 'n' roll nightclub" feel.

Part-owners Kevin Van Order and Kim Hughes are local jeans experts of sorts who had their own following at the now-defunct Dr. Mojoe. They're working with partners Cindy Zafar and Jimmy Schaub to dish out all the premium denim shoppers can handle.

Voodoo's chandelier-lit purple walls, red velvet curtains and giant skull sculpture will be unveiled when the store opens today.

The concept had always been in the back of Zafar's mind, and it came to fruition when Hughes and Van Order found themselves out of work after Dr. Mojoe closed in early January.

"I wouldn't have ever done it without them," she said. "We all have a passion for the fashion industry, we love the Short North and we just figured, there's a void in the market."

Voodoo's giant floor is home to three pool tables - two in the back hold men's merchandise, and one by the front windows is ready for whoever's game to play.

That's where the "lounge" part comes in, along with a couch-covered platform beneath a flat-screen TV and, generally, a laid-back, low-lit vibe.

"If you came in and your boyfriend didn't want to shop, he could shoot pool, watch DVDs or read some books or magazines," Van Order said. "You feel like you want to hang out."

Women's apparel options range from simple basics, like burnout tees and cutoff jean shorts, to bejeweled maxi dresses and fluttery bright strapless tops. Zafar said she's excited to bring vintage pop-culture tees from Chaser LA and designs from Vintage1 to Columbus.

Jeans from Evisu, Siwy and Prvcy and others are available in women's sizes 24 to 34.

And Voodoo doesn't forget about the "deprived" men of Columbus, Van Order said. Jeans from William Rast, AG, Diesel and others are available in sizes 28 to 40.

For spring, men's graphic tees and plaid button-ups are big. More suggestive tees are available from Badcock, which operated a pop-up store in the Short North during the holidays.