Brittany Kress keeps up on the latest in local retail so you don't have to. For shopping news and product giveaways, click to the Window Shopping blog.

Denim destination

Premium denim is flooding back into the Short North market as quickly as it left. National Jean Company is planning to go in the space formerly occupied by Dr. Mojoe, at 761 N. High St., in April.

The 2,000-square-foot store will likely be modeled after the retailer's New York City location, which carries women's denim trends and staples from lines like Current/Elliott, J Brand and Paige in a floor-to-ceiling, library-like display.

A boutique section offers tops, dresses and accessories. National Jean Company also has an in-house brand. The location will be National Jean Company's first in the Midwest and 12th in the country.

The neighborhood already got an infusion of premium denim when Voodoo Denim Lounge opened two weeks ago at 780 N. High St., almost directly across the street from the planned National Jean Company.

Once the new store opens, be sure to watch Alive's Window Shopping column for the complete rundown and photos.

Sparkle & shine

Esther Weisman started an embellished line of scrubs, fittingly called Sparkly Scrubs,about a year ago out of her Columbus home.

Her blinged-out uniforms found success among medical professionals, who can have their scrubs custom-designed with a name, logo or design spelled out in Swarovski crystals. The simple concept has expanded wildly since then.

Unexpected demographics, like soccer moms, have shown interest in the sparkly product line as a way to express spirit, and Weisman is also expanding with a custom collection geared toward sorority girls, called Sparkly Stuff.

Hats, tees and hoodies in a range of colors can be marked with names or Greek letters, and campus reps are operating in Cleveland and Columbus as well as in Texas, New Mexico and Oklahoma. Sparkly Scrubs are only available for order online or by phone; find more at sparklyscrubs.com.

Wash your mouth out

Husband-and-wife duo Amy Mattingly and Mike Witting make natural bath, body and home fragrance products on their East Liberty farm - they do everything from growing the herbs to processing the soap. And Mikamy Meadows is as pretty and sweet-smelling a local product as you can get, available through local farmers markets like Downtown's Pearl Market.

But the pair were itching for something a little edgier. They're now offering a tongue-in-cheek line of soaps and other body products that, Amy admits, might offend some people. They're still all-natural, still originate from the farm and still smell good - but that's where the Wash Yer Ass products' similarities with Mikamy Meadows end.

The Wash Yer Ass line includes candles called "Baby Daddy" and "Cat Lady" and soaps called "Mullet" and "Giggling Makes Me Pee," all with the ridiculous descriptions you might expect. If you, too, find your inner rebel calling, find those and more at washyerass.com.