Short North residents themselves, Bink Johnson and Davies Barbour wagered that the neighborhood could use a general store of sorts.

Short North residents themselves, Bink Johnson and Davies Barbour wagered that the neighborhood could use a general store of sorts.

Food and cooking supplies. Personal care items. Home decor. Gifts. Even just a pack of gum or some birthday cake candles.

So they created Bink Davies, starting things off on a fun foot by combining their nicknames to create the store's name.

Then they brought in pretty, quirky and specialty items to create what Barbour called a "contemporary general store."

"The best things we have heard are, 'We're so glad you're here,' 'You're totally filling a gap in the neighborhood,' " Johnson said.

The space, which opened about three weeks ago, is filled with lots to look at and to laugh at - examining everything in the store could easily take an hour.

"There was a couple in here a while ago who was laughing out loud, crazy," Barbour said, explaining the store's appeal. "We have these goofy gums with silly labels that say things like 'Happy gum for your crappy life' and 'A supermodel's meal in a box.' They're silly and fun, and the couple was having a blast."

Plenty of the merchandise is practical: candles, an extensive collection of Burt's Bees products and specialty foods like salsas and marinades.

And lots of it isn't: Inflatable moose head wall hangings have been selling like crazy, and intricate, almost-too-cute-to-use Japanese erasers are popular with kids and adults.

The shop, which opened in the space formerly occupied by Take 2 Apparel, continues to carry the "CBUS" T-shirts that were a staple at that boutique; Bink Davies also offers a rainbow-striped bus design.

Most of the merchandise, though, is a hybrid of the fun and the practical. For example, corn-on-the-cob holders shaped like a unicorn's head (the horn pushes into the cob), a green rubber "pot" holder shaped like a marijuana leaf and a drill-operated barbecue brush are just a few of the things people have been getting a kick out of, Johnson said.

Little bins below the register are full of even more silly and irreverent items, waiting to be explored.