The labels carried at National Jean Company are, as you might imagine, a veritable laundry list of premium denim purveyors.

The labels carried at National Jean Company are, as you might imagine, a veritable laundry list of premium denim purveyors.

Joe's Jeans, J Brand, 7 For All Mankind, Hudson, Paige, DL1961, AG, Paper Denim & Cloth and Red Engine are among the brands carried at National Jean Company's new Short North location.

And the variety doesn't end there. Each brand comes in every fit and wash you can imagine, stacked in towering piles on shelves along the perimeter of the store.

It doesn't have to be overwhelming, though. The staff is trained to know the advantages and disadvantages of each brand and fit, manager Paul Leonette said.

The store opened at the beginning of April. It's National Jean Company's 12th, and the first location not on the East Coast. The Short North neighborhood, more than Columbus itself, was what piqued interest in opening a store in the Midwest, Leonette said.

And the space, formerly occupied by premium denim peddler Dr. Mojoe, didn't require too many aesthetic upgrades. In fact, the suspended glass shelves hovering throughout the store stayed put - they're now stacked with shorts, tees and yoga-inclined athletic wear.

Outside of jeans, the offerings are about 75 percent women's wear and 25 percent men's. Most of the selection is universal to National Jean Company stores, Leonette said.

The selection of shorts for girls includes plenty of cutoffs and a couple cargos, while tees and tanks are mostly of the graphic tee or tie-dyed variety. Several cardigans and a white button-up with a mandarin collar round out the wear-to-work selection for women.

Trendier evening pieces hang from racks toward the back of the store, including lots of floral-printed silk tops and shirts in oversized shapes with slits for sleeves. Assorted belts and costume jewelry are scattered across the store.

National Jean Company is pushing one summer trend for women across the dressy and casual categories: the racerback top, found in loose-fitting silk blouses, sheer layering tanks, dresses, you name it.

For men, it's all about embellished button-ups. You'll find dress shirts with double the number of buttons or color-contrasting stitching, and casual plaids with random embroidery and epaulettes.

And Columbus (rather, Ohio) gets a nod in the form of Indians, Cavs and Ohio State tees and caps.

For more store news and daily sale updates, click to the Window Shopping blog.