Named after the mythical sea beast, The Kraken Black Spiced Rum does much to emulate seafaring lore.
An old-timey bottle (with handles, no less) feels like something a drunken pirate might slosh around while singing "Yo ho ho!" I'm guessing the handles make it easier for drinking on the high seas.
A antiquey black-and-eggshell label emboldened by a giant squid looks like something you'd more likely find while shipwrecked rather than perched behind a bar. Oh, and the bottle's contents are as black as that big squid's ink.
Besides the aesthetic similarities, the rum is also as powerful as the hundred-foot ship-eater. Beware, this is not Captain Morgan. At 94 proof, Kraken has quite a kick, and the 13 "secret" spices add a nice, robust flavor.
The strong initial heat of cinnamon, allspice and cloves is soon washed away by buttery vanilla and smooth caramel flavors. The first sip tastes slightly coarse, but it becomes enjoyably sweet and spicy as your palate adjusts.
Most rums are used for mixing, but Kraken is flavorful enough to sip straight up or on the rocks (preferably with a lime wedge).
Don't get me wrong, though - Kraken will improve your common rum drink. Combined with ginger ale, the result is a crisp and tasty highball. And Kraken and Coke far surpasses the classic Captain and Coke.
Dirty Frank's offers up some interesting Kraken cocktails, most notably in slushie form. Mixed with their lime slush, it's the perfect way to keep cool in the dog days of summer.
Thank God someone had the acumen to mix booze with everyone's favorite convenience-store concoction - just beware of brain freeze.