If you walk around an Ohio State frat party, Chicago's Magnificent Mile or other epicenters of trendy, attractive people, you'll likely find a good share of North Face outerwear.

If you walk around an Ohio State frat party, Chicago's Magnificent Mile or other epicenters of trendy, attractive people, you'll likely find a good share of North Face outerwear.

Those pervasive black fleeces might seem a bit played out at this point, but their popularity is well deserved. The North Face first caught on for producing durable, top-notch gear.

You now can find a good deal of said quality stuff at a flagship store that opened July 31 at Easton.

Located adjacent to the AMC theater entrance, the company's Central Ohio capital is a towering tribute to getting active, enjoying the outdoors and staying warm. It's designed to be a complete clothier for backpackers, trail-runners and other athletes who require specific garb (and love that iconic mountain logo).

Many of the racks cater to a lifestyle set more likely to catch a Buckeye game than backpack the Grand Tetons, yet a good deal of outdoor-specific equipment also lines bamboo shelves residing beneath lovely track lighting and vaulted ceilings.

On the leisure side, you'll find a multi-colored galaxy of vests, fleeces, parkas and some of the most comfortable hoodies on Earth. The company also worked with 7 for All Mankind, proprietors of high-quality denim, to produce a pair of rugged, killer-looking jeans ($95).

The more adventurous collection includes shoes for hiking, kayaking and trail-running, as well as some basic camping supplies. Hydration, travel and backpacking packs are in abundance, including the versatile Terra 65 ($149), a great choice for weekend trips.