Eddie Bauer was a man who invented quilted down, aviator jackets and the suit Jim Whittaker wore in 1963 when he became the first American to climb Mount Everest.

Eddie Bauer was a man who invented quilted down, aviator jackets and the suit Jim Whittaker wore in 1963 when he became the first American to climb Mount Everest.

Today, Eddie Bauer's store still offers quilted down jackets warm enough to keep you comfy in the winter, plus all sorts of outdoor activities gear.

There's also a lot of casual clothing that you might not guess came from Eddie Bauer.

See for yourself. The Seattle-based outfitter opened a flagship store at Easton Town Center earlier this month.

Neil Fiske - the company's CEO, who has a home in Columbus - thinks those who stop in to Eddie Bauer will be surprised, he said. Most people aren't aware how inseparable the Eddie Bauer name is from outdoor recreation, he added.

The Easton store makes that connection quite clear. The outside window displays, Fiske explained, are a chronicle of the inventions of Eddie Bauer the man and their effects on Eddie Bauer the brand, which was founded 90 years ago.

The store has adapted to modern times and the mainstream with its "field-and-stream-inspired" offerings, Fiske said. Plenty of plaid shirts abound - but there are also wrinkle-resistant button-up work shirts for men and tailored looks for ladies that are meant to be worn under a jacket or blazer and belted. Jeans and chinos are also in abundance.

That's just the front half of the store. Wooden canoes line the peak of the ceiling all the way to the back of the shop, where the more technical, outdoorsy gear is found: backpacks, solar-powered radios and jackets able to stand the coldest of temperatures.

The offerings are adapted for the casual shopper, too, though. Down sweaters and vests, knit scarves and hats, and golf shirts "built for the field, not just for the back nine," as one sign reads, are featured. It all ties back to a tradition of quality and respect for the outdoors, Fiske said.

"I think people are surprised by our heritage and the amazing number of innovative things Eddie Bauer did," he said. "There's all this incredible American history and you come to realize that Eddie Bauer is truly an iconic brand."