You can always expect the unexpected from Homage. Order a T-shirt online? Find a pack of old-school playing cards in the box. At a Clippers game on Dime-a-Dog Night? See owner Ryan Vesler running around in a hot dog costume. What's next? An Homage store.

You can always expect the unexpected from Homage.

Order a T-shirt online? Find a pack of old-school playing cards in the box. At a Clippers game on Dime-a-Dog Night? See owner Ryan Vesler running around in a hot dog costume.

What's next? An Homage store.

Yep, Homage is going old-school.

The off-High-Street shop is set to open Sept. 4. The space - and the merchandise, including tees, hoodies, hats and Frisbees - will pay homage toColumbus.

On the back wall, there's a giant Chance Brockway photo of coach Woody Hayes and Archie Griffin being carried by a crowd in the 'Shoe.

"The store is about Columbus, whether it's the Clippers or Ohio State or, you know, Club 185," Vesler said. "There's a lot of great stuff in Columbus, and if you spend the time to turn over rocks and see what's underneath the surface, I think those stories and messages are wonderful."

Vesler first started producing tees out of his parents' house. Having a shop was always a goal for the web-based business, he said.

"I just remember my mom - there was s--t all over the basement, boxes everywhere, and she was yelling at me: 'Is this what you want to do with your life? Sell T-shirts?'" Vesler said. "And I said, 'Yes.'"

Vesler promises to maintain the brand's quirkiness as it grows.

The store stands out from the typical retail experience: Shoppers will be treated to a 12-ounce glass Coke bottle from a vintage machine, and they can show off their skills on an NBA Jam Tournament Edition arcade game. Reclaimed furnishings flesh out the space, and a '70s funk soundtrack will help set the mood.

Watch for several new OSU tees to make their debut with the store opening, including one with an outline of the 'Shoe and the phrase, "The faithful have that fever again."

Vesler is still wowed by Homage's popularity.

"I'm tickled," Vesler said of the success. "When people pick out a T-shirt to wear on gameday, they pick out mine. That's fun."