He might sell bound texts, but owner James Mason doesn't consider them The Book Suite's main appeal.

He might sell bound texts, but owner James Mason doesn't consider them The Book Suite's main appeal.

It's the relaxed, community atmosphere that Mason is counting on to draw customers. With its floor-to-ceiling windows along the King-Lincoln District's East Long Street, Mason's recently revamped setup draws the eyes of passersby.

Inside, plush chairs are grouped around tables for easy chatting or impromptu meetings, and a stand stocked with complimentary beverages sits to one side.

The Book Suite opened with a similar appearance two years ago, but the store was on-again, off-again before Mason bought and reorganized the business, re-opening in June.

The books are unobtrusively displayed on shelves along the back wall. The selection ranges from Danielle Steele and John Grisham to travel guides, urban fiction and a Tiki Barber workout guide.

"The idea is that you start with what you like, and if you appreciate what you're reading, then I can move you into other books that you'll get more dollars from, so to speak," he said.

The Book Suite also has a shelf of children's books and a few racks of magazines and newspapers.

Under Mason's direction, the shop has taken a motivational, pro-community approach.

"I think I'm going to be the home for local authors, but I think my niche is really going to be motivational books," he said. "I think it's needed."

He sees the shop's local focus as being in line with plans for the surrounding neighborhood, which the city touts as the next area to be revitalized.

"The King-Lincoln District is going up and up and up," Mason said. "I see where it's going, and I feel really honored to be on the ground floor."