Everyone who walks into Zeroz does the same thing five minutes upon entering: They empty their wallets.

Everyone who walks into Zeroz does the same thing five minutes upon entering: They empty their wallets.

Customers do it to test the product of the shop - a thin wallet, open on both ends, that promises to forever lighten your back-pocket load.

"It never fails," said owner Paul Westrick. "Everyone wants to make sure their cards won't fall out."

They don't, he said, pointing to three orange wallets stuffed with gift cards dangling on string in the storefront window.

"Those have been there since we opened," he said, "and nothing's fallen out."

That would be since early December. The company had previously sold the wallets online.

The wallets are Westrick's creation, made of fine Italian leather, simply constructed and stamped with one of four designs. They come in red, green, orange, black or purple, priced $22 to $26.

What makes Zeroz unique is the size.

"Guys love that they can downsize," he said. "People come in with these huge, stuffed wallets and leave lighter. Girls like them when they go out and only need a couple cards."

Zeroz come in four sizes, from Ridiculously Thin, which holds three cards, to Medium, which fits up to 10 cards.

Cash carriers can purchase rubber straps for the larger wallets to hold bills. Also available are plastic inserts with a lip that sits just above the wallet, giving users easy access to the card they use most.

Westrick doesn't customize the stamped patterns, but new items will be available gradually. This week Zeroz is upping the inventory with pearlescent purple and silver leather designs.

The store takes orders online, but buyers should drop into the shop - Westrick loves showing visitors the back space where he handcrafts the wallets.