If you're the kind of person who goes to see rappers on the rise or dance to famous DJs in Columbus, you've probably been to a Royal Columbus event. Its latest endeavor: a weekly electronic music night called DanceOn at the resurrected Long Street District.

If you're the kind of person who goes to see rappers on the rise or dance to famous DJs in Columbus, you've probably been to a Royal Columbus event. Its latest endeavor: a weekly electronic music night called DanceOn at the resurrected Long Street District.

James Bice and Avi Rosen were successful promoters in their own right before joining forces under the Royal Columbus banner.

Bice, 31, began hosting a weekly hip-hop night at High Five in 2002 under the name Schoolboy Productions. The goal was to give his friends in the hip-hop scene a place to perform.

"Anyone who gave me a demo could get a stage slot," Bice said.

He soon branched out to other bars including Pub 161 and Skully's. Once he was packing Skully's with local lineups, Bice started booking national acts. He had success working with electronic music promoter Nick Reed under the name My Best Friend's Party before partnering with Rosen to form Royal Columbus about five years ago.

Rosen, 26, started promoting parties during a year abroad in Israel. When he returned to Columbus he got a job at Ledo's and began filling the bar with swarms of his Bexley pals. Soon Chris Corso and Mike Gallicchio hired him to promote events at their Park Street bars, where he and Bice threw their first events together.

The duo's secret to success and staying power?

"We don't trust other people with street team," Bice said. "We're the guys with the posters and the backpacks and the flyers and the tickets. We're the guys marching down the street."

The Royal Columbus brand keeps expanding. They recently partnered with Power 107.5 for the "Are You Radio Ready?" talent contest, and they're getting into artist management by handling Columbus rappers Meechie Nelson and Poitier.

Now Gallicchio is turning them loose to make Thursdays at Long Street a dubstep and electro hotspot. They booked internationally known Zombie Nation and DJ Benzi in recent weeks and will bring Nadastrom, featuring Moombahton inventor Dave Nada, on June 2.