Curly-haired girls, rejoice: There's a cure for your frizz woes and "I wish my hair could be straight like hers" thoughts. And it's formaldehyde free.

Curly-haired girls, rejoice: There's a cure for your frizz woes and "I wish my hair could be straight like hers" thoughts. And it's formaldehyde free.

Unlike straightening treatments known as "Brazilian blowouts," the Brocato Curlinterrupted Smoothing System is a demi-permanent - translation: it lasts a few months - straightening system that doesn't use the smelly chemical.

If you're not familiar with the controversy surrounding Brazilian blowouts, Google the phrase. Their chemicals can supposedly have negative effects on stylists' and clients' health.

The curliest of locks can be tamed by the smoothing system. It can be particularly helpful during these oh-so humid days of summer, when even the slightly frizzy among us could benefit.

The Central Ohio destination for this treatment is Atelier Salon in Grandview. Stylists there have seen a wide range of women seeking straighter locks since they began offering the service in January - and they say each client has been floored by the results.

"They're usually still running their fingers through it [at the register]," said Melinda Baldy, as she worked the smoothing gel through Lillian Majidzadeh's locks. "It's usually just a reaction of astonishment."

The treatment, developed by a New York City chemist-turned-stylist, uses shampoo, creme, gels and a protein spray to weigh down and unwind the curl, and it ends with a blowout and flat iron. The process, which usually takes two to three hours at Atelier, starts at $250.

"My husband is going to feel like he's out with a different woman tonight," Majidzadeh said.

In addition to haircuts for men, women and children, Atelier's services include a deep-cleansing treatment for product-heavy hair, a European shine treatment fordry or sun-damaged hair, and feather extensions.

Haircuts come with complimentary styling sessions to help clients get that salon-perfect look at home.

"It makes it easier, instead of being completely dependent on a salon," Baldy said. "And I think it gives us an edge."

A straight one, no doubt.