The furniture company started by local 24-year-olds Kiel Mohrman and Kyle Herlihy stemmed from a brainstorm of design ideas via email. The friends, who met as industrial design students at CCAD, have turned those virtual plans into Modern Farm Furniture Co.

The furniture company started by local 24-year-olds Kiel Mohrman and Kyle Herlihy stemmed from a brainstorm of design ideas via email. The friends, who met as industrial design students at CCAD, have turned those virtual plans into Modern Farm Furniture Co.

Crafted in Mohrman's gentlemanly cool basement in Clintonville, Modern Farm's furniture deftly combines midcentury modern's space-age lines with today's minimalist and efficient touches.

A stool ($141), a coffee table ($201) and an end table ($161) compose Modern Farm's first group of products, called a. Line. The designs are easy for the guys to reproduce but also let buyers get interactive and customize their purchases.

First customers select a bright diner-style color for the legs of their piece. Next they choose the type of wood for the top, either a chocolaty dark walnut or a white light ash.

The line is available at Grid Furnishings, or customers can call or email Modern Farm and one of the guys will deliver the piece free of charge ("Maybe we'll take a beer," Herlihy joked). Those who elect to have the furniture shipped will receive their goods in a surprisingly slim package.

Ease of shipping and assembly was important to Mohrman and Herlihy as they designed the line.

"It's Ikea-esque in that it's good-looking stuff that's easy to assemble," Herlihy said. "But this is better material and better quality and not something that you can go to a store and buy a thousand of."

The legs of the furniture fit on each other like standing puzzle pieces. The pegs on the top of the legs go through squares cut into the wood top of the table or stool. Put a couple of screws in to sturdy the furniture, and voila.

"We wanted to be pretty material conscious and minimize waste for both ourselves and the customers," Mohrman said. "I think it works out pretty well."

The two are currently working on Modern Farm's next line of items, called Cut & Paste, named for its DIY sensible design (let customers feel like they built it, and they will come). Slated for sale in the fall, Cut & Paste will include a shelf, a magazine rack and a modernized take on a corkboard.