The most impressive thing about Jeni's Splendid Ice Creams isn't that they somehow make us crave goat cheese and cayenne pepper in ice cream.

The most impressive thing about Jeni's Splendid Ice Creams isn't that they somehow make us crave goat cheese and cayenne pepper in ice cream.

Before Jeni's was Jeni's, the first version of these artisanal ice creams were sold at a stand called Scream in the North Market. Although people loved the product, it was not successful. Founder Jeni Britton Bauer made little more than $600 a month. The stand closed.

At this free event, the woman who persevered through that initial failure will speak about the strength and creativity required to make her now uber-accomplished brand.

She will also sign her New York Times best-selling cookbook "Jeni's Splendid Ice Creams at Home" and give fans visiting the bookstore her delicious version of a thank-you note - free samples of signature flavors.