If you're looking for the Riverfront Art Festival this weekend, you won't find it.

If you’re looking for the Riverfront Art Festival this weekend, you won’t find it.

Actually, you’ll find something bigger and better in its place.

The inaugural Via Columbus will showcase the city’s arts, music, food, innovation and technology from Friday-Sunday, Sept. 30-Oct. 2, at Genoa Park on the Scioto River.

Short for “vision, innovation and arts,” the new concept will keep intact the best of the former arts fest. Painters, sculptors and other artisans will show work at booths in the park, and a lighting of WaterFire will glow from 8-10 p.m. Saturday.

Yet Via Columbus will expand into new areas to show off more of what Columbus has to offer, said Michael Collins, president of Promotions One Inc., which is producing the event alongside the Dispatch Shows Group.

Scattered among the artists hawking wares will be local sports teams, cultural institutions and companies detailing work in various tech fields. For example, Ohio State University will bring its Buckeye Bullet car, and Audio Power Labs will demo its cutting-edge speakers.

“We wanted to build a means to showcase who Columbus is and who Columbus will be from a technology and innovation standpoint,” Collins added. “It shows students what is in Columbus and why they should stay here when they graduate.”

To sweeten the deal, Via Columbus will include U-Nite, a Friday concert for local students with valid college IDs. National acts Wallpaper. and Foxy Shazam will join Fly.Union and Downplay for the free show.