Staff Pick: Reduction at Eartha Limited

From the October 20, 2011 edition

This sale’s name references the fact that, by the time the stampede of shoppers is finished, vendors will have greatly reduced their available inventory. Or maybe it refers to the reduction of room in customers’ closets also certain to happen afterward.

Some of the Short North’s star retailers — Tigertree, Homage, Milk Bar, Rowe, Brigade, Fringe Outfitters, Ladybird — will set up shop in Eartha Limited’s 10,000-square-foot warehouse space this weekend for the fall Reduction sale. Items roll fast on steep discounts; some will be as much as 90 percent off.

If you want the best selection, consider purchasing a $5 early bird shopping pass between 11 a.m. and noon. Otherwise, Reduction is free. Be sure to bring cash — it’s all they’ll accept.