Best Brand Without a Storefront: Sweet Stella Designs

From the March 29, 2012 edition

A Sweet Stella piece is easy to spot. The jewelry usually looks like a miniature version of something you just ate for dessert. The woman behind the sweetness is Amy Neiwirth, an elementary school art teacher whose brand of tasty-looking baubles has left our voters craving more. Beyond the whimsical nosh nostalgia they induce, Sweet Stella’s handcrafted polymer clay treats are impressively detailed. Neiwirth’s steady hand packs a ton of detail into, for example, a cupcake that’s the size of an earring stud. Listen up, Sweet Stella, Columbus is ready to order more.

Runners-up: Thunderkiss Coffee, Stinkybomb Soap

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