Shopping: Reduction sale preview

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From the April 26, 2012 edition

Reduction is the Super Bowl of Short North shopping — local fashion fans look forward to it every season. Around 1,000 shoppers will pass through the Garden Theater this Saturday at this spring’s Reduction sale, predicted Josh Quinn, co-owner of Tigertree.

“It stays pretty packed from beginning to end. When we held it Downtown two sales ago, we had a line around the block for the whole day,” Quinn said.

Space should not be a problem at this weekend’s sale, where boutiques such as Tigertree, Ladybird, Milk Bar, Rowe, Homage and Bink Davies get rid of inventory by selling out-of-season items in one space.

For the first time, Reduction will be held in the sprawling new Garden Theater (the nonprofit theater company Short North Stage, which calls the Garden home, is the recipient of the $5 cover early-bird shoppers pay at the door).

Reduction, Quinn said, is another example of what sets the Short North apart as a shopping district from other areas in town.

“The sale section at one store isn’t really that much of a draw, but all of us putting all of our sale and warehouse stock in one place is,” Quinn said. “The idea that Milk Bar and Substance being on my block increases the gravitational pull of the Short North. So the bigger the mass, the further out the draw extends.  We, the Short North, get that concept more than most shopping districts.”

As much as the retailers benefit, so do the shoppers: Styles from seasons past are slashed up to 90 percent off at Reduction.