Fitness: Koko FitClub

  • Photo by Tim Johnson
From the July 26, 2012 edition

It doesn’t bother the owners of Koko FitClub that the fitness facility is located in a small cubby of a Giant Eagle shopping plaza in Powell. In fact, the location is part of Koko FitClub’s business plan.

“We want to be the Starbucks of fitness, one on every corner,” said owner Brad Root. “We want to be where people are normally in the course of a day.”

Root and his wife, Kathleen, opened the first Ohio location of the national Koko FitClub franchise this month and plan to open more in Dublin, Worthington and Lewis Center in the next year.

At the gym, efficiency is the star. It looks sparse inside, but that’s because the machines are whole-body gym systems equipped with Smartraining technology. The computer program designs individualized workouts — created after a fitness assessment on the first visit. All workouts are only 30 minutes long.

Gym members get a jump drive that they plug into the machine upon arrival. The Smartrainer leads the individual through the workout. It tracks things like range of motion, speed and increased strength. One workout is never the same as another.

“It’s personal training without the personal trainer,” Root said. “We’re a technology company that delivers fitness results. … The scale is a poor indicator of whether somebody’s fit. This is a state of the art way to track body composition. It’s very accurate.”

Not including fees, an annual membership costs $79 per month; a $129 per month lower commitment package is available as well.

Other Koko amenities include a key card system that gives members access to the gym 24 hours a day, an online extensive record-tracking feature that users can log into at any time to watch their improvement, and cardio equipment on which visitors can slap in some headphones and listen to nutrition and wellness lectures.