New York Fashion Week has held a Fashion's Night Out event to kick off its tour de runways for four years. For the first time, Columbus and other cities are trying it on for size.

New York Fashion Week has held a Fashion's Night Out event to kick off its tour de runways for four years. For the first time, Columbus and other cities are trying it on for size.

Alive's well-heeled and wise older sister, Capital Style magazine, is co-hosting Thursday's event at Easton Town Center. Stores throughout the mall will offer discounts, giveaways and culinary treats. We recommend taking a stroll down the pink carpet for a couple of reasons.

One: It's always fun to shop when free cheese and cupcakes are promised (at certain locations, anyway; check Easton's website to see what every participating store is offering).

Two: Big deals and contests. H&M will have a contest for Lana Del Rey tickets and Macy's will hold a drawing for a $150 gift card. As for those discounts, check out 15 percent off at Aldo Shoes, 25 percent off $100 or more purchases at Banana Republic, and 50 percent off one regularly priced item at Eddie Bauer.