What your music website says about you

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From the November 1, 2012 edition

So many choices! What does it all mean? We summed up a few of the most prominent websites for streaming and selling music.

SoundCloud: You are on the cutting edge, or at least you want to be. First popular among electronic artists, SoundCloud now seems to be the go-to format for promoting all types of music. It’s cleanly embeddable, so bloggers love it. It allows listeners to post real-time comments during songs, so users love it. And because you can follow other users to create a constant feed of new music, SoundCloud creates more means of discovery.

Bandcamp: You are also on the cutting edge, but maybe for different reasons. Bandcamp is easily embeddable too, though its widget isn’t as convenient as SoundCloud’s for scrolling through an entire album. Its best selling point is that it’s a clean, easy method of selling music and merch to fans. Plus you can post your upcoming live dates, so it can basically function as your website.

YouTube: You care most about people actually finding your music. YouTube’s setup isn’t the greatest for selling your music, beyond including a “buy this” link in the video description. But it’s the first place people go when they’re looking to find a song. It’s also embeddable, and artists have been doing a lot of interesting things with accompanying imagery and “lyric videos.”

Facebook: You are alive. It would be dumb not to have a profile on there since that’s where most people look for everything, and you can embed music from other services.

ReverbNation: You are not interested in being “cool.” ReverbNation works fine, but compared to its competitors, its clunky presentation screams “minor league!”

PureVolume: You flatiron your bangs.

SonicBids: You are a chump who thinks industry people will take you seriously if you have an “electronic press kit.”

MySpace: Your band broke up in 2007.