Name: Web Smith
Neighborhood: Merion Village
Job: Co-founder of Mizzen+Main (an e-commerce menswear and home goods brand that is opening its first retail location in the Short North this Friday; )
Style icons: Ralph Lauren, JFK
Describe your style: "Classic, timeless."
Hat: From Mizzen+Main, $48. "We got these made by Ebbets Field Flannels in Seattle. They are famous for remaking the old negro league baseball hats. ... Mizzen+Main is a truly American brand. It's a form of patriotism to me. As we younger companies source from American manufacturers, we put pressure on the larger companies to follow suit."
Jacket: From J.Crew. "I don't like being too formal, but I never know what I'll have to do during the day or who I will have to meet with. I might have to meet with investors, and I'm a kid to them. I need to look professional."
Shirt: By Mizzen+Main. "This is one of our proprietary fabrics. It is wrinkle free, anti-microbrial, stain resistant."
Laptop case: By Herschel from Milk Bar. "Those guys in the Short North — Tigertree, Milk Bar, Sole Classics, Brigade — they've all been really supportive of Mizzen+Main and I always go to one of them before heading to Easton."
Wallet: By Repertoire at Brigade. "This thing isn't breaking anytime soon."
Tablet case: By DODOcase. "It looks like a book. I like it because flight attendants don't mess with me."
Shoes: By Cole Haan. "I got these a year-and-a-half ago. My dad taught me to shine my shoes every day."
Watch: By Timex. "I don't like expensive watches and jewelry. I'm just not that guy. I also drive a Jeep and will always drive a Jeep."
Sunglasses: Wayfarers by Ray-Ban.
Socks: By hook + ALBERT from Mizzen+Main.
Jeans: By Raleigh Denim from Milk Bar.
Belt: By Southern Tide.