Reverse the Curse poured everything into the creation of its most recent album, Existent, spending nearly two months recording alongside producer Eric Cronstein at the Tone Shoppe as the members carefully refined each and every detail. In August 2013, with the hard work comfortably behind it, the band scheduled a release show and prepared for a big promotional push. At the time, drummer Joey Regets said to Alive, “We put way too much time and effort into it for it not to be heard.”
Yet that’s precisely what happened.
The record was never pressed, and the label that planned to release the album, Paper+Plastick, stopped responding to the band’s emails. Eventually the group recouped the master tapes, and in recent weeks the members have been negotiating with a handful of labels, determined to avoid a similar situation repeating itself.
“It sucks when you spend two years writing an album, and record for 60 days … and then have someone not press it. I don’t want to ever let that happen again. That’s not OK with me,” said soft-spoken singer/guitarist Ed Starcher, 24, seated at a Downtown coffee shop in late June. “We’re hoping in the next couple weeks we’ll pick a label. I know we won’t have to put it out ourselves. It’s so stressful. I never thought all of this stuff would happen. I just want to hold [a physical copy of the record].”
When Existent finally surfaces — hopefully before the end of the year — Reverse the Curse will barely resemble the band that recorded it. Members Andy Cook and Connor Johnson departed the fold, replaced by bassist Max Wesoloski and guitarist/keyboardist Jack Musil. The rockers’ dark, moody sound has also continued to evolve, and many of its older songs now exist in radically reworked form.
“I like being a band that plays the songs different every night. There’s a lot of improv, and most of the time someone just starts playing something and everyone follows, which is fun with new people, building all that again,” said Starcher, who grew up an Army brat and spent time living in Germany, Virginia and Florida before his family relocated to Hiram, a small rural town near Kent, when he was a teenager. “I don’t like doing the same thing over and over. I need the music to change.”
Eric Cronstein photo