Movie fans will be able to kick back and relax when AMC Entertainment installs power recliners in a multimillion-dollar upgrade of its AMC Dublin Village 18 theater complex. Renovations will begin in early spring, a few auditoriums at a time, so that the theater can remain open. The change should be complete in time for the summer movie blockbuster season, said spokesman Ryan Noonan.
Movie fans will be able to kick back and relax when AMC Entertainment installs power recliners in a multimillion-dollar upgrade of its AMC Dublin Village 18 theater complex.
Renovations will begin in early spring, a few auditoriums at a time, so that the theater can remain open. The change should be complete in time for the summer movie blockbuster season, said spokesman Ryan Noonan.
The Dublin location, near I-270 and Sawmill Road, will have other upgrades, too, such as adding Coca-Cola Freestyles, a soda-dispensing machine that has more than 120 drink options.
While AMC Entertainment wouldn’t specify how much it will spend on the renovation, “an investment like this is typically worth mid-seven figures,” Noonan said.
“At locations where we’ve added these seats, reception has been tremendous, doubling and in some cases tripling attendance,” he said.
The number of seats will be reduced in the process.
The developer who controls the 65 acres — 450,000 square feet of space — at Dublin Village Center also is investing several million dollars in the project.
Matt Stavroff, president of Stavroff Land & Development Co., said his company has committed to not only help AMC with the renovations but also will pay for new theater-specific parking areas and new landscaping.
In addition, there will be some exterior renovation of the space.
Stavroff and Dublin city leaders have long said revamping the whole area was a priority.
“This is just the first step in a host of great things,” Stavroff said.
But the center, which is somewhat isolated, has long battled a visibility issue.
Moving forward, Stavroff said, he expects to work with nearby property owners and the city to improve both access and visibility to the whole development.
“This renovation about to get under way is transformative,” he said, “and we’re all very excited.”
In the past few years, Kansas City-based AMC Entertainment has been upgrading theaters around the country. Two dining-focused options are among them: Cinema Suites, a theater with recliner seats, full-service menu and cocktail bar; and Fork And Screen, a theater and casual restaurant. In addition, AMC has been rolling out its MacGuffins Bar and Lounge concept, a lobby bar where drinks can be ordered and then taken into the auditoriums.
Locally, the theater at Easton Town Center features both dining options and the bar. The Lennox Town Center location features the bar and lounge only.
The Dublin location “possibly” could add the MacGuffins bar at some point but won’t add the other two upgrades, Noonan said. A liquor license application has been filed for the Dublin location.
AMC Entertainment is the nation’s second-largest movie-theater chain, with 332 theaters and 4,804 screens throughout the United States.
Dispatch reporter Holly Zachariah contributed to this story.