Grange Insurance will take to the Internet to help sell its insurance products. The Columbus-based insurer has struck a partnership with Answer Financial and its agency, Insurance Answer Center, that has Answer marketing Grange policies on its website and selling them over the phone.
Grange Insurance will take to the Internet to help sell its insurance products.
The Columbus-based insurer has struck a partnership with Answer Financial and its agency, Insurance Answer Center, that has Answer marketing Grange policies on its website and selling them over the phone.
The deal with Answer continues Grange’s history of selling insurance through a network of independent agents.
But this arrangement with Answer expands the pool of potential customers to those who prefer to shop online and over the phone, said Carol Drake, Grange’s vice president of national accounts.
“This gives us access to customers that Grange may not normally be in front of,” she said yesterday.
Under the deal with Grange, residents of Ohio, Illinois, Georgia, Kentucky, Pennsylvania and Tennessee now can buy Grange policies through Answer.
Answer, based in Encino, Calif., wants to expand Grange’s coverage into other states. Grange, with $1 billion in annual revenue, sells policies in 13 states.
Answer represents about
20 insurers, selling home and auto policies, and has sold about 2.4 million policies in all 50 states.
While customers can buy policies online from many of the carriers that Answer represents, most prefer to talk with an agent who can answer questions about deductibles, coverage enhancements and make recommendations, said Rob Slingerland, Answer’s CEO.
“We’re trying to bring that independent-agent experience over the Internet,” he said.
At this point, shoppers won’t be able to get Grange quotes online. That offering will take a few months, Slingerland said.
So shoppers will have to talk to an Answer agent for quotes and to buy a Grange policy, he said.
“Grange is a long-established carrier with a strong financial strength, with a great brand name, in the states where they operate,” Slingerland said.