A year ago, while celebrating the arrival of 2012 in a Short North bar, Nate DeMars saw a common thread: bow ties. "I was shocked at how many people on New Year's Eve had them," said DeMars, owner of Pursuit, a menswear store near the Ohio State University campus. "Guys want to show they put a little extra effort into their look."
A year ago, while celebrating the arrival of 2012 in a Short North bar, Nate DeMars saw a common thread: bow ties.
“I was shocked at how many people on New Year’s Eve had them,” said DeMars, owner of Pursuit, a menswear store near the Ohio State University campus.
“Guys want to show they put a little extra effort into their look.”
For even the most casual men, Dec. 31 marks a notable occasion on which they are encouraged to enhance their style.
And they have room for variation — from formal to funky.
“We do a lot with ginghams and plaids,” said DeMars, whose shop carries about 40 bow ties, with most priced at $32 apiece.
“And we have the flashy ‘Hey, look at me’ bow tie with loud prints, bold colors.”
Want to get in the loop?
Three central Ohio tastemakers offer their takes and tips on the distinct accessory, with all proclaiming one key rule: Skip the clip-on.
33, Olde Towne East neighborhood
OWNER OF JONES SELECT CUSTOM CLOTHIERS
“To me, it’s probably one of the most universal pieces you can have in your wardrobe. Slim guys can pull it off as well as very big guys. Sometimes, I wear it to start a conversation. I can pick up a new client by wearing a bow tie. It says, ‘I pay attention to detail and will go the extra step.’ It says you’re a distinct gentleman, that you have a personality. But you’re not in the club unless you tie it yourself.”
29, Northwest Side
OWNER OF PURSUIT
“I jokingly say the store has more bow ties per square foot than anywhere else in Columbus. The Gordon Gee effect probably makes people in Ohio even more likely to wear them. Tying a bow tie is almost a rite of passage for a fashionable young guy — a throwback look. I see it around campus quite a bit. We had 20 guys from a fraternity come in this month; they all wanted bow ties. I continue to be surprised at how many we sell.”
31, Brewery District
“Everybody knows the best part of a bow tie is when you untie it: . . . The party’s started. My grandfather gave me my first bow tie for my wedding, in 2008. I ended up working in sales; I was required to wear a suit and tie. I wore that bow tie, and clients remembered me. It just kind of stuck. Even when I dress casually, it’s one of my favorite things to wear. An oxford shirt; denim jacket; and a nice, crisp bow tie look really cool.”