Best of Columbus 2008: Arts & Culture

Best Billboard/ Advertisement

Nationwide "Spilled Paint"

Corner of High & Spring streets, Downtown

In Columbus, life — and apparently paint — comes at you fast. The latest eight-story advertisement for Nationwide Insurance required dousing an office building, a nearby parking lot and some cars in about 75 gallons of yellow paint, according to Orange Barrel Media, the ad agency that constructed it. The three-panel billboard proved one company's willingness to take a risk on a prominent High Street building and another's ability to carry out a client's craziest plan.

Runners-up: 99.7 The Blitz "Pray for Rain," Pabst Blue Ribbon series on Third Avenue

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March 27, 2008