Best of Columbus 2008: Shopping

Best Gift Shop

What the Rock?!

1116 N. High St., Short North

614-294-9428

Web: whattherock.com

This tiny Short North boutique has every kind of rock gift you could want, from standard items like T-shirts, buttons and stickers to more unusual products like drinkware emblazoned with stylized portraits of rap stars, tattoo-inspired linens and baby clothes brandishing your favorite band's logo. What's more, What the Rock?! offers up plenty of paraphernalia for the affordable price of knowledge — answer a trivia question, get free swag.

Runners-up: Ivy Hill, Collier West

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March 27, 2008