Annie Weihrauch describes her style as "rocker chic."

Annie Weihrauch

Job: Product designer for Atrium and founder of Modern Material

Neighborhood: Hilliard

Hometown: Bluffton

Describe your style: "Rocker chic"

Where would you wear this?

Somewhere a little bit dresser - going out on the town or to a holiday party.

What do you like to wear?

I wear a lot of black and gray and white. But I don't like real hard-edge rocker; I like it to be more feminine, with ruffles and lace and a lot of embellishments.

Where do you like to shop?

Forever 21 and H&M are the main places in town, just because it's affordable for the trendy stuff I'll only have for that season. I like to go to Filene's Basement and TJ Maxx, too.

Where do you get ideas?

Magazines - Lucky, InStyle. Online, there's a site called where you can create your own collage of fashion trends and accessories. It's a lot of fun.

Tell me about Modern Material.

It's my own creative outlet. I have the rock 'n' roll style, which is where my apparel and jewelry fits into; with the paper products, I do more vintage, postcard graphics and stuff. I launched the site,, a year ago.

Do you wear your designs often?

I wear the jewelry almost every day. The couture tee I designed, I love that. It's blue with a lace ruffle around the waist.

Who does your hair?

I've been going to Tiffany at Kenneth's for years. A couple years ago, I got it cut so short that it kind of freaked me out. I've been letting it grow, and it's easier to style.

What about makeup?

It depends on what I have at the time. I just tried that new Stiletto mascara. It's shaped like a stiletto heel - which, being a package designer, I thought that was cool.

What perfume do you wear?

Ralph by Ralph Lauren.

The outfit

Dress: Express

Jacket: from Pitaya

Shirt: Poof

Necklace: Modern Material

Belt: Oscar de la Renta

Boots: Steve Madden

Headband: J. Crew

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