It's an oft-asked question, especially this time of year. "Has Hollywood run out of ideas?"

It's an oft-asked question, especially this time of year. "Has Hollywood run out of ideas?"

It's been 14 years since the third "Jurassic Park" movie. Steven Spielberg's jaw-dropping telling of the Michael Crichton novel gave way to ever-diminishing quality. But, inevitably, Hollywood has dusted off the franchise. Because, like most things Hollywood does, it considers it a relatively safe bet.

"Jurassic World," wasn't screened for Columbus critics in advance of this week's release, so I'll withhold judgment until I see it. Instead, I want to address the world of the Hollywood reboot/remake/delayed sequel machine.

One of the buzzed-about movie stories of the week is a rumored remake of "Big Trouble in Little China" starring Dwayne Johnson, whom is fresh off the relative summer hit "San Andreas" - a disaster movie that's not technically a remake, but felt so familiar it might as well be.

Later this summer, we'll get a do-over on "Fantastic Four", a superhero movie that already failed to take as a franchise. Marvel has announced they are giving Spider-Man another reboot. Yep, a reboot-reboot.

Meanwhile, one of the more original of the summer wannabe blockbusters, Disney's "Tomorrowland" is already being lauded as the biggest flop of the summer.

Yes, reboots can be great movies - the greatest movie of the summer so far is one, "Mad Max: Fury Road." The issue this creates is this: Where will the original ideas come from when the well is dry?

A risk-averse big-studio system that continues to bank on the bankable is only part of the problem. The larger problem are audiences who flock to the familiar to shove their gobs with popcorn, marvel at CGI special effects and decide a movie is "pretty good" even if it doesn't make you feel anything.

So as we prepare for, among many others, new versions of "Point Break," "The Crow," "The Neverending Story" (nooooo!) and so many more, I'm going to ask you to do something to help this.

Stop buying into this cycle of marketing and familiarity and safe storytelling. If more bankable movies start to be more tankable, then the creative gates will open again. Because we've got to start making the movies now that they'll reboot in 2050.