Hilltop Heritage Lager and Hilltop Light, two local brews designed to compete with Budweiser and Miller products, will return to the Columbus market this summer.
Fans of Hilltop beer can relax. The popular tall boys from the departed Four String Brewing Co. are getting a second chance. Hilltop Brewing Co., a new brewery owned by entrepreneur Blake Squires and a team of investors, announced on Friday that it plans to relaunch Hilltop Heritage Lager and Hilltop Light, two of Four String’s most popular brands. Columbus-based Four String Brewing Co., founded by Dan Cochran, ceased operations last October after seven years. Cochran will act as brand ambassador for Hilltop Brewing.
“I felt it was important for those brands to live on. The response to Hilltop was incredible. Both the Hilltop Lager and Hilltop Light brands were still growing double digits the day we closed our doors. I wanted to get it back to the market as quickly as possible,” Cochran said in Friday’s announcement.
Hilltop plans to roll out its first public release of the American lagers during ComFest, June 28-30 at Goodale Park, and have six-packs back on shelves by July Fourth.
See the press release below...
COLUMBUS, OH – When Four String Brewing Company closed its doors in Oct. of last year, many were left wondering why. Their Hilltop Heritage Lager and Hilltop Light brands had been so clearly embraced by consumers that it seemed unthinkable. Launched in May of 2017, Hilltop instantly resonated in a crowded market by embracing the traditional American-style lager, an anomaly amongst a sea of India pale ales (IPAs).
The bewilderment of consumers was warranted, as the Hilltop brands were experiencing
tremendous growth even as Four String succumbed to the financial pressure which forced its closure. “I felt it was important for those brands to live on. The response to Hilltop was incredible. Both the Hilltop Lager and Hilltop Light brands were still growing double digits the day we closed our doors. I wanted to get it back to the market as quickly as possible,” shared Four String founder, Dan Cochran.
Enter Hilltop Brewing.
Recognizing the market potential, Hilltop Brewing’s Blake Squires teamed up with a small group of passionate Ohio investors to develop a business plan to save the brand and relaunch with a new focus on Hilltop. A key to that plan is working hand-in-hand with Cochran to ensure that Hilltop remains Hilltop—from the recipe to the core brand ethos. Squires, a serial entrepreneur and alum of The Ohio State University, has a long history of collaboration with Cochran, dating back to the early 1990s. They bring their years of experience working together to reinforce Hilltop as the local beer option for all American lager fans. “We constantly hear how much people miss Hilltop. It is a beer that is so approachable and consistent that it bridges the gap between those who only drink craft and those who wouldn’t otherwise,” explained Squires.
“Our goal is to have fresh six-packs on shelves by the 4th of July,” said Cochran. “We have some launch events in the works to show how much we appreciate the support that helped us bring Hilltop back to the market. Columbus, we heard you loud and clear.”
According to Squires, the first opportunity for consumers to enjoy a fresh batch of Hilltop will be a partnership with Comfest, set for June 28, 29, and 30 at Goodale Park.
More information will be available at www.HilltopLager.com.