Advertising and business superstars are speaking at the Wex tonight

Staff Writer
Columbus Alive

John C Jay is an Ohio State alumnus. More interestingly, he's the co-global creative director for Wieden+Kennedy, the advertising agency behind that "Imported from Detroit" Super Bowl ad (above) that will give you chills no matter how many times you watch it.

Jay and Sergio Marchionne, chairman and CEO of Chrysler Group and CEO of Fiat, will speak tonight at the Wex about innovative design, successful business practices in a tepid economy, developing and reimagining a brand and more. The event is the final part of the eight-day idUS international design festival.

Three cars, including the Chrysler 200S Convertible, the Dodge Dart Limited and the Fiat 500, will be showing off in the Wexner Center Plaza until 9:30 p.m., and a multimedia display of Jay's work can be found inside Mershon Auditorium's lobby.

The conversation starts tonight at 7 p.m.