Daily Distraction: Columbus SC reintroduces itself in new hype video

The controversial name and logo changes are now official

Joel Oliphint
Columbus Alive
The new logo for Columbus SC, formerly Columbus Crew SC

As you likely heard, over the weekend images leaked revealing a new name and logo for Columbus Crew SC. The rebrand included the removal of "Crew" from the team's official name, which was met with immediate backlash, as well as complaints about the look of the new crest.

Some wondered if the team might reconsider the change, but as of today, it's official: Columbus Crew SC is now Columbus SC (though, it should be noted, "the Crew" will remain a nickname for the team and will show up often in official branding, including at the new stadium).

Today the team rebranded its social media accounts and is introducing the new look and new name with a hype video, which you can watch below. To read about the team's rationale behind the controversial rebrand, follow the Dispatch's Jacob Myers, who posted a new story with interviews from Columbus SC management this afternoon.