Daily Distraction: Watch Yola stand for herself
British singer releases a new, Missy Elliott-inspired video for the title track of forthcoming Dan Auerbach-produced album 'Stand for Myself'
British singer and songwriter Yola, fresh off of a breakout year, will release new album Stand for Myself on July 30 via Dan Auerbach's Easy Eye Sound, and she recently released a video for the album's title track. In it, Yola escapes her confined world on a vintage motorcycle, and the visual cues provide a throwback to the singer's childhood.
“My school years were during the '90s and '00s, and Missy Elliott’s videos were always aesthetically superior to me,” Yola said in a statement. “I feel that the video is set in the antechamber to freedom. The feeling of escaping something truly oppressive and heading towards an unknown with a sense of hope and choice you haven’t felt in a long time. We all have the capacity to go through this process in our own minds; I kinda look like a superhero at times, but I’m not. I’m just a person trying to be free.”
The song, which is a co-write with Auerbach, Hannah V and Natalie Hemby, features the McCrary Sisters on background vocals and celebrates an awakening. "This song is about a celebration of being awake from the nightmare supremacist paradigm. Truly alive, awake and eyes finally wide open and trained on your path to self-actualization," Yola said. "You are thinking freely and working on undoing the mental programming that has made you live in fear. It is about standing for ourselves throughout our lives and real change coming when we challenge our thinking. This is who I've always been in music and in life. There was a little hiatus where I got brainwashed out of my own majesty, but a bitch is back.”
Columbus will have to wait a while to hear Yola's powerful voice in person; she's due to open for Chris Stapleton at the Schott on April 21, 2022. Check out the video for "Stand for Myself" below.